Why is group membership an important demographic characteristic associated with audience analysis? What groups do your classmates belong to? How can you tailor your speech to fit the groups your classmates are a part of?

What will be an ideal response?


A group is a collection of individuals who have joined together for some common cause or purpose that may be social, professional, recreational, or charitable. Recognizing that individuals in your
audience come from groups with special interests can help you relate your speech directly to their
needs and concerns. By appealing to the largest group, you can create strong attention and interest.

Communication & Mass Media

You might also like to view...

High context collectivistic cultures generally prefer which type of communication styles?

a. Direct and instrumental. b. Direct and affective. c. Indirect and instrumental. d. Indirect and affective.

Communication & Mass Media

A useful extensional device that can help you avoid ____________ is to end each statement,

sometimes verbally, but always mentally, with an et cetera (etc.) Fill in the blanks with correct word

Communication & Mass Media

Which dialectic tension is represented in all five of the traditional conflict styles: accommodating, avoiding, collaborating, competing, and compromising?

a) Reward ? punish b) Reliance on emotions ? reliance on reasoning and logic c) Homogeneous ? heterogeneous d) Concern for personal goals ? concern for group goals e) Open system ? closed system

Communication & Mass Media

Which of the following is an appropriate way to avoid ageism?

a) Assume older people are not interested in the world around them.
b) Talk louder and slower to older people, regardless of whether they are hard of hearing.
c) Remember to refresh older people's memories every time you see them.
d) Do not assume that older people do not understand technology.

Communication & Mass Media