In order to create a new marketing plan for Mountain Dew, the company has completed a detailed SWOT analysis to assess the current strengths, weaknesses, opportunities, and threats to the brand. The next step in creating a marketing plan will be to
A. determine specific marketing objectives.
B. evaluate potential marketing objectives.
C. decide which advertising media will best reach its target markets.
D. design marketing tactics.
E. establish advertising strategy.
Answer: A
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During the current year being audited, Hitech, Inc. changed from a conventional payroll punch clock to a computerized payroll time system. Factory employees now record time in and out with magnetic cards and the IT system automatically updates all payroll records. Because of this change:
A. the potential for payroll related fraud has been diminished. B. without paper clock cards, part of the audit trail has been altered. C. internal control has improved. D. the auditor must audit through the computer.
Channel relations tend to be most volatile in exclusive distribution
Indicate whether the statement is true or false
A mechanistic organizational design is typified by high levels of _______________.
a. Communication b. Standardization c. Discretion d. All of the above
Depreciation of a currency occurs when
A) a floating exchange rate adjusts upward. B) a floating exchange rate adjusts downward. C) a fixed exchange rate is adjusted upward. D) a fixed exchange rate is adjusted downward.