What are some simplifying devices a speaker can use to learn more about the audience? Discuss how roles and fields play a part in gaining audience information.

What will be an ideal response?


- Imagine the audience as the general public-listeners who share characteristics of people in general, such as common sense, self-interest, sensitivity to others, and enthusiasm for a good story.
- A speaker might think of the general public as those people who enjoy baking, or people who participate in winter sports.
- Another simplifying device is to focus on the particular roles that the speaker thinks listeners play or on a particular field.
- Each individual occupies many different roles in society. Depending on the role of the audience, the speaker can focus on different aspects of the topic.
- Speech topics represent different fields, or subject-matter areas, with different norms and assumptions.
- The speaker should emphasize the particular role or field that is most relevant to the speech.

Communication & Mass Media

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