Incorporating the holistic view of marketing, the four Ps of the marketing mix can be updated to ________

A) product, positioning, people, and price
B) people, processes, place, and promotion
C) product, processes, price, and people
D) people, processes, programs, and performance
E) product, price, promotion, and people


D

Business

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Which of the following would be internal users of accounting information?

a. Customers and vendors b. Employees and managers c. Government and banks d. Employees and customers

Business

Which of the following best represents a walkthrough?

a. The controller reviews the bank reconciliation prepared by the accountant and its resulting journal entries. b. The auditor walks the production line to find inefficiencies in the inventory process and reports them to management. c. The controller takes a sample of recorded write-offs to ensure they have been properly approved. d. The auditor traces three purchasing transactions from the purchase order to the financial statement for observation and understanding.

Business

Cash dividends become a liability of a corporation when the stock goes ex-dividend

Indicate whether the statement is true or false

Business

When you introduce ________________ acronyms, use the acronym and then, in parenthesis, spell out the name or expression

a. scientific b. discipline-specific c. new or unfamiliar d. older

Business