Which of the following is the focus of pull marketing at the introduction stage of the product life
cycle?
A) offering incentives to consumers for using the product
B) showing how the organization's product is superior to others in the market
C) cutting costs of promotion by eliminating pull marketing efforts
D) educating consumers on the benefits of the new product
D
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Product adaptation not only involves altering the product to meet local preferences, but also calls for a change in the communication strategy
Indicate whether the statement is true or false
A good role model for employees would be considered which form of support for creativity?
A. work group B. organizational C. coordinated D. supervisory
A few years ago Mary purchased a home for $100,000. Today the home is worth $150,000. The remaining balance on the mortgage is $50,000
If Mary can borrow up to 80% of the market value of the equity, the maximum amount she can borrow is A) $80,000. B) $70,000. C) $100,000. D) $50,000.
Which of the following individuals has the opportunity to lead and "run" with an idea?
a. department manager b. manager c. champion d. visionary