Distinguish between the FCB grid and the Kim-Lord grid.
What will be an ideal response?
FCB grid: A two-dimensional model that categorizes consumer products into four quadrants based on "high involvement" or "low involvement," and "think" or "feel." By positioning brands in the grid, an agency can determine the type of advertising that would be most appropriate. Kim-Lord grid: A variation of the FCB grid, which allows for the fact that the level of consumer involvement in a product does not have to be high "think" and low "feel" (or vice versa) but can be high (or low) in both categories.
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Thom refused his employer's request to falsify the contents of a report to the Department of Labor. The employer subsequently discharged Thom for insubordination. In his wrongful discharge suit, Thom would be able to argue the ______ exception to at-will-employment?
A. equal employment B. public policy C. implied contract D. quasi-contractual obligation
List and discuss the four major parts of the Consultative Sales Presentation Guide
What will be an ideal response?
Which of the following is not an example of a manufacturing overhead cost?
A) Shipping charges on finished products B) Indirect materials C) Indirect labor D) Depreciation on factory equipment
According to Mintzberg, in a ______, an organization has decentralized, coordination by standardization of skills, operating core of highly trained professionals who have collective control over administration.
A. professional bureaucracy B. machine bureaucracy C. operating core D. strategic apex