The first stage in the hierarchy of effects is _____
a. awareness
b. knowledge
c. liking
d. desire
a
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________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales
A) Virtual B) Domestic C) Contingent D) Contractual E) Decentralized
Awanita Enterprises sells computer flash drives for $3.16 per unit. Unit variable cost is $0.06. The breakeven point in units is 3600, and expected sales in units are 4300. What is the margin of safety in dollars?
A) $2170 B) $2212 C) $42 D) $11,376
Companies should identify critical incidents so they can plan how to recover before a problem even occurs
Indicate whether the statement is true or false
The marketing manager for a financial services firm knows that customer preferences for mutual funds and bond accounts will differ depending on the current interest rate. She must plan her offerings with the ________ environment in mind.
A. cultural B. economic C. technological D. legal E. social