What role should public relations practitioners play in establishing organization plans?

Indicate whether this statement is true or false.


Public relations serves as an important link between an organization and the publics important to its
success. Realistic values, missions, and business goals depend upon a clear understanding of
relationships with key stakeholders. Public relations practitioners should help develop those
organizational plans in order to ensure their familiarity with them -- because a good public relations
plan contributes to the fulfillment of an organization's highest aspirations: its values, mission, and
business goals. To be effective, public relations must have easy access to top management.

Communication & Mass Media

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Describe three effective listening habits

What will be an ideal response?

Communication & Mass Media

This is the process of taking in, organizing, and making judgments about stimuli

A) perception B) behavior C) attitude D) beliefs E) ethics

Communication & Mass Media

Which of the following is a dominant trend in the newspaper industry, which allows many news organizations to combine multiple media into a single story?

a. ? more personal ads b. ? multimedia convergence c. ? microchips in newspaper vending boxes d. ? the use of international journalists

Communication & Mass Media

In which of the following zones is interpersonal communication LEAST likely?

A) intimate B) personal C) social D) public

Communication & Mass Media