The "day-in-the-life-of-a-customer" approach may be described as "stapling yourself to an order."
Indicate whether the statement is true or false
TRUE
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Empathy refers to the caring, individualized attention provided to customers.
Answer the following statement true (T) or false (F)
Which type of organizational structure can be explained by each president of a region having managers for accounting, marketing, and human resources reporting to him or her?
A. divisional B. simple C. matrix D. functional
A measure of how the inhabitants are distributed over a nation's area is __________.
What will be an ideal response?
A refrigeration and heating company–one that installs and repairs home central air and heating systems–has asked your advice on how to analyze their service quality. They have logged customer complaints. Here's a recent sampling
Use the supplied template to construct a conventional cause-and-effect diagram. Place each of the complaints onto a main cause; justify your choice with a brief comment as necessary. 1. "I was overcharged–your labor rates are too high." 2. "The repairman left trash where he was working." 3. "You weren't here when you said you would be. You should call when you must be late." 4. "Your repairman smoked in my house."5. "The part you installed is not as good as the factory original." 6. "Your repairman was here for over two hours, but he wasn't taking his work seriously."7. "You didn't tighten some of the fittings properly–the system's leaking." 8. "Your estimate of repair costs was WAY off." 9. "I called you to do an annual inspection, but you've done more–work that I didn't authorize."10. "Your mechanic is just changing parts–he doesn't have a clue what's really wrong." 11. "Your bill has only a total–I wanted to see detail billing." 12. "Your testing equipment isn't very new–are you sure you've diagnosed the problem?"13. "One of the workmen tracked mud into my living room."