Compare the uses of a product-positioning map and a brand-positioning map
What will be an ideal response?
Marketers may use both kinds of maps during concept development and testing. A product-positioning map shows the positions of a product concept relative to existing products in terms of selected product characteristics. For example, a new breakfast food could be compared with existing breakfast foods. These contrasts can help the marketer explain a new concept to consumers. A brand-positioning map is a perceptual map showing the current positions of various existing brands of competing products, based on consumers' perceptions of product features. It can help marketers decide how to design and position the product to make it attractive relative to competitors.
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On March 1, 2010, Darby Corporation sold 82 of its 9 percent, $1,000 bonds for a price of 96 plus accrued interest. The accrued interest amounted to $1,000 . If a balance sheet were to be prepared at the end of the day, March 1, 2010, the carrying value reported for the bonds payable would be
a. $82,000. b. $78,720. c. $79,540. d. $77,900.
Which of the following does NOT characterize nonprofit organizations?
A) They champion multiculturalism in their respective communities. B) They are the principal source of employment for the majority of people in their community. C) They serve cultural, educational, religious, and social needs in their communities. D) They serve as the primary source for employment of recent public relations graduates.
In linear programming, maximizing profits or minimizing costs is an example of ______.
a. a variable b. a resource c. a constraint d. an objective
Today, shareholder activism within corporations continues to grow
a. True b. False