How do businesses segment their markets?
What will be an ideal response?
Consumer and business marketers use many of the same variables to segment their markets. Like consumer groups, business buyers can be segmented using geographic, demographic, benefits sought, user status, usage rate, and loyalty status segmentation. Business buyers are also segmented by the variables of operating characteristics, purchasing approaches, situational factors, and personal characteristics.
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A politician attempts to gain support for her campaign for mayor by releasing a poll showing that almost 70 percent of the city's voters support her position on property taxes. What basic psychological principle is the politician using to persuade voters that she should be the next mayor?
A) Consistency B) Authority C) Consensus D) Liking
The income statement tells the reader about the actual cash inflows during a period of time
a. True b. False Indicate whether the statement is true or false
Zoning can prohibit manufactured housing in certain areas in a town or city
Indicate whether the statement is true or false
Which of the following is true about shareholders?
a. Shareholders fully own a corporation. b. Shareholders have a right of possession of a corporation. c. Shareholder ownership is a social construction. d. Shareholders have the right of control over a corporation.