Discuss the advent of mobile technologies. How have they benefited consumers? Are there any downsides to mobile technology?
What will be an ideal response?
Mobile technologies are becoming increasingly important in how people find and share information. Access to social media content and apps has been a huge driver in smartphone and tablet adoption by consumers. Devices embedded within mobile devices are responsible for providing some of the most engaging user-generated content distributed via social media channels:
Most mobile computing devices are equipped with high-quality digital cameras and microphones. Users effectively have an audio/video recording studio that fits in their pockets.
Mobile apps enable users to create content and share it online with the push of a few buttons. It's as if we all suddenly became news reporters providing updates on our lives and the happenings around us.
Smartphones and tablets also include an array of non-communication?based onboard technologies, such as gyroscopes and global positioning satellite (GPS) capabilities. These technologies heighten the real-time, temporal relevance of tweets, posts, check-in's, and other social content.
Sensors embedded in the devices provide opportunities for businesses and other organizations to offer personalized content and new services that provide value by recognizing where we happen to be at any given point in time.
On the downside, sociologists and organizational scientists have expressed growing concern that constant use of social media to check on and strengthen virtual connection is actually making users less social in face-to-face settings. A widely cited 2014 report published by Virginia Tech University suggests that the mere presence of mobile technologies has the potential to divert individuals from face-to-face exchanges and weaken interpersonal connections.
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