What is the primary reason that the study of ethics is relevant to PR practitioners?
a. PR professionals hold high-level positions in many firms.
b. PR relies on both one-way and two-way communication.
c. PR has the power to shape attitudes and promote behaviors.
d. PR tactics are used by both businesses and governments.
c. PR has the power to shape attitudes and promote behaviors.
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Defend the basic theme of Chapter 1 that intercultural communication is a necessity.
What will be an ideal response?
Argument by __________ attempts to demonstrate a
relationship between two events or factors, in which one of the events or factors causes the other. Fill in the blanks with correct word
Negating most of a person by spotlighting a single aspect of his/her identity is known as __________
a. totalizing b. punctuation c. reappropriation d. hypothetical thought e. abstraction
A speaker says, "People who favor gun control want to turn our society over to the criminals. Therefore, we must ignore these gun-control advocates." This speaker is guilty of using which kind of fallacy in reasoning?
A. either-or reasoning B. false cause C. induction D. straw man