Pan-European marketing strategies are possible because

A. there is a legally binding code of economic conduct.
B. there is a common language advantage among EU consumers.
C. there are effective countermeasures for protectionism.
D. most companies within the EU are engaging in strategic global partnerships.
E. there are fewer regulatory restrictions on transportation, advertising, and promotion.


Answer: E

Business

You might also like to view...

Which category best responds to coupons and premiums?

A) promotion-prone consumers B) brand-loyal consumers C) brand-image consumers D) price-sensitive consumers

Business

A trained researcher was paid to visit a home with three preschoolers every day for two weeks to observe the children's bath time. This is an example of ________

A) a focus group B) experimental research C) a case study D) descriptive research E) ethnography

Business

Groups engaged in moral exclusion divide the world into those who deserve sympathy and those who don’t. This reflects which element of the exclusion process?

A. Group categorizations are salient. B. Conflicts of interest are salient. C. Moral justifications are prominent. D. Unjust procedures are described as expedient.

Business

Common body typefaces for presentations are:

a. Arial b. Comic Sans c. both of the above d. none of the above

Business