What are the three levels at which marketing activities occur in an organization?
a. Radical, disruptive, and incremental
b. Corporate, departmental, and individual
c. Competitive, customer, and corporate
d. Strategic, functional, and tactical
e. Product, price, promotion, distribution
d
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Which kind of new entry strategy sometimes involves filling a market space where the need has not previously been filled adequately?
A. Technological risk taking B. Pioneering C. Adaptive D. Imitative
Antwon wants to ensure that his goals for his department are measurable. According to the text, he should ask ______.
A. how little do we need? B. how will we accomplish this? C. how many? D. how will management view this?
You should ______________ the first word of each item in a displayed list
a. italicize b. boldface c. capitalize d. underline
Which country belonging to the DR-CAFTA trade agreement has the largest economy?
A. Costa Rica B. Honduras C. El Salvador D. Nicaragua E. Dominican Republic