In a brief essay, contrast the media relations strategies that were implemented by the two final candidates in the 2016 presidential election--Donald J. Trump and former Secretary of State Hillary Clinton. What are the benefits or drawbacks of each strategy?
What will be an ideal response?
The Trump campaign focused on generating media coverage and reposting it instead of creating its own materials for the campaign as the Clinton campaign chose to do. The Clinton campaign relied heavily on the owned content it produced and posted on the campaign website. This material, such as studies, position papers, or features on voters and how the candidate plans to respond to their issues, was prepared by the campaign staff, posted on the campaign website and pushed out via social media to supporters and prospective voters. Clinton did not rely solely on media coverage to get her message out. According to Pew, 80% of the material posted on the Clinton site was content produced by campaign staffers or freelancers working for the campaign. In contrast, 78% of the content on the Trump campaign website was reposting of “earned” media articles and interviews generated by the candidate and/or his campaign staff. There was very little owned content (self-generated) on the site, Pew found, almost the opposite of the material on the Clinton campaign site.
You might also like to view...
Suppose your presentation of a persuasive speech won the university's Best of the Best Speech Showcase competition involving the top five speakers in your class of over 900 students
The course director has just announced that you are, indeed, the "Best of the Best." Write a one- or two-paragraph acceptance speech fulfilling the guidelines listed in your text. What will be an ideal response?
Italian Neorealism is associated with ________
A) elaborate camera movement B) its use of non-professional actors C) its suggestive editing inspired by Soviet Montage D) all of the above
Search engines and metasearch engines are comparable to the index of a book except they catalogue the World Wide Web
Answer the following statement true (T) or false (F)
To say that self-disclosure tends to be reciprocal means
A. when you disclose something, the other person is likely to as well. B. you should never reveal information that can be used against you. C. you shouldn't reveal more about yourself than necessary. D. what you say about yourself can be dangerous.