Grace is the CEO of an organization with its managers reporting to both a geographical manager and a product division manager. Staffers report to a functional manager who can help with skills and help prioritize and review work, and to a product line manager who sets direction on product offerings by the company. Grace is part of which type of organizational structure?
A. divisional
B. simple
C. matrix
D. functional
C. matrix
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Most firms are able to increase sales by extending credit to customers
a. True b. False Indicate whether the statement is true or false
According to the VALS segmentation system, ________ are conservative, conventional, and traditional
people with concrete beliefs. They prefer familiar, U.S.-made products and are loyal to established brands. A) survivors B) strivers C) believers D) makers E) innovators
The following information is available for Cubic Company before closing the accounts. After all closing entries are made, what will be the balance in the Retained earnings account? Net income$101,200?Retained earnings 98,000?Dividends 35,000?
A. $199,200. B. $230,400. C. $841,800. D. $164,200. E. $101,200.
What three psychological effects do Dowling and Uncles argue that marketers need to examine?
a. Make versus buy decision; where buyers shop; how much buyers spend b. Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend c. Brand loyalty versus deal loyalty; how buyers value rewards; timing d. Make versus buy decision; how buyers value rewards; timing e. Make versus buy decision; how buyers value rewards; how much buyers spend