______ is a peripheral tactic that relies on a previous dedication, such as signing a pledge, in order to persuade.

A. Authority
B. Commitment
C. Guilt
D. Contrast effects


B. Commitment

Communication & Mass Media

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Adapting a speech to a particular audience requires an examination of audience ________, which

includes characteristics such as the size, heterogeneity, and educational level of the listeners. Fill in the blanks with correct word

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Someone with a Conventional MDL will likely perceive someone with an Expressive MDL to be rude or embarrassing. 2. Employers can expect members of the Millennial generation to have high loyalty to the company or organization. 3. Having a high IQ is more powerful than emotional intelligence in terms of workplace success. 4. Transactional leadership seeks to achieve solid, consistent performance from subordinates through a process of bilateral exchange. 5. Historically, the communication discipline was focused on the nurture side of the nature-nurture debate.

Communication & Mass Media

Which of the following responses represents disconfirming behavior?

a) “I think failure is a harsh prediction, what you really mean is there could be some problems.” b) “While I appreciate your feelings and would feel the same in your shoes, I think there are other ways to address the issue.” c) “Your assessment is accurate and I’d like to know more about how you made your analysis.” d) All of these answers are correct.

Communication & Mass Media

When examining a TV series in order to determine how gay and lesbian relationships are portrayed as nontraditional or not “normal,” a researcher uses textual analysis. This method is associated with the _____ approach

a. social science b. interpretive c. critical d. postmodern

Communication & Mass Media