Branding and advertising are really the same thing and should be used interchangeably. Each is about making sure that consumers recognize a product and have a favorable opinion of it
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following is NOT an element of a Ponzi scheme?
a. Gaining other's confidence. b. Promising abnormally high returns. c. Collected money is invested. d. Investment principle is partially used to make payments to previous investors.
Firms can expect that proper use of a valid vendor file will result in all of the following benefits except
a. Purchases from unapproved vendors will be prevented. b. Purchases from fictitious vendors will be detected. c. The most competitive price will be obtained. d. The risk of purchasing agents receiving kickbacks and bribes will be reduced.
The most widely used nondiscounting model for capital investment decision making is the
A) payback period B) accounting rate of return C) net present value D) internal rate of return E) none of these
The following types of works are eligible for copyright protection:
A) Dance routines. B) Photographs. C) None of the above. D) Both of the above.