When a media company purchases other similar media companies, said company is ______.

A. integrating vertically
B. expanding
C. conglomerating
D. integrating horizontally


D. integrating horizontally

Communication & Mass Media

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Historically, the only financial connection between political candidates and the news media was the purchase of advertising time and space by the candidates

Indicate whether this statement is true or false.

Communication & Mass Media

Explain the importance of time in the United States

What will be an ideal response?

Communication & Mass Media

________ lists nearly every book published in the U.S

A) Federal Information Exchange B) Washington University Library C) Library of Congress D) Telnet

Communication & Mass Media

__________ words focus on the specific person, object,

action, and/or behavior and help listeners create a complete and, hopefully, accurate image. a. Connotative b. Jargon c. Concrete d. Active

Communication & Mass Media