Which of the following lists the three important components of a basic marketing information system (MIS)?
A) competitive intelligence, internal records, and all sales personnel
B) existing data, market researchers to gather more data, and the technology to convert those data into information
C) managers at all levels, corporate culture, and internal data
D) data, computer hardware and software, and output for marketing decision makers
E) information resources, technical experts, and marketing managers
D
You might also like to view...
In some nations, employee layoffs are restricted by law.
Answer the following statement true (T) or false (F)
In the early days of word processing, dictation was commonly used
Indicate whether the statement is true or false.
The ________ coordinates state securities laws with federal securities laws.
A. Insider Trading Sanctions Act B. Securities Exchange Act of 1934 C. Securities Act of 1933 D. Uniform Securities Act
When Sally realized her vintage clothing pieces were being bought by the local college students and not just their parents, she started adding more vintage pieces to her inventory. Sally is
A. recognizing a hot trend and riding the wave. B. combining two businesses into one to create a market opening. C. beginning with a problem in mind. D. considering ways to adapt a product or service to meet customer needs in a different way.