This peripheral cue relies on peer pressure to persuade.

A. liking
B. reciprocation
C. scarcity
D. social proof


D. social proof

Communication & Mass Media

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The earliest mass media code of ethics was from the

A) National Association of Broadcasters. B) American Society of Newspaper Editors. C) Radio-Television News Directors Association. D) Public Relations Society of America.

Communication & Mass Media

Light sourcesimulation is agoal ofthis typeoflightingdesign:

a. pictorial b. low-key c. realistic d. poetic

Communication & Mass Media

This type of issue focuses on the quality, accuracy, and adequacy of the evidence as in, "Does capital punishment deter others from committing murder?"

A) question of value B) question of policy C) question of fact D) question of jurisdiction

Communication & Mass Media

"Respecting all opinions and supporting the right of free expression" is connected to which PRSA core value?

A) loyalty B) fairness C) independence D) expertise E) advocacy

Communication & Mass Media