Which of the following statements is not true? 

A. The information-seeking process of industry analysis is known as an upside-down pyramid.
B. Industry analysis needs to be conducted using only primary research data.
C. Primary focus of an industry analysis is to provide sufficient knowledge of the environment that can affect marketing strategy decision-making.
D. Industry analysis begins with the broadest-based assessment of environmental and industry trends.


Answer: B

Business

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Earl Company's direct labor costs for the month of January follow: Actual direct labor hours 18,000 Standard direct labor hours 19,000 Direct labor rate variance--unfavorable $ 1,800 Total payroll $117,000 What was Earl's direct labor efficiency variance?

a. $6,500 favorable b. $6,400 unfavorable c. $1,800 favorable d. $6,400 favorable

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_____ is a residual interest or claim—that is, the owners (shareholders) of a firm have a claim on assets not required to meet the claims of creditors

a. Retained Earnings b. Shareholders' equity c. Additional Paid-in-Capital d. Deficit e. Par Value

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Assume that the annual demand is 10,000 units and the order quantity per order is 1,000 units, then ______.

A. there are 10 orders during the year B. there is one order placed as soon as existing inventory is consumed C. there is one order placed at the end of each month D. this is an indicator that this is not a lean operation

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A certificate of deposit guarantees or locks in an interest rate for a specified time and rate

Indicate whether the statement is true or false.

Business