A large chain amusement park sells tickets at its main gate for guests who are visiting the park for just that one day. The park also sells seasonal passes that can only be used on weekdays. What market segmentation is being implemented by the amusement park?
What will be an ideal response?
The amusement park is using behavioral segmentation. Guests who are planning to visit once are one segment, and guests who are planning to visit repeatedly throughout the season are another.
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Answer the following statements true (T) or false (F)
1. The terms “mass media” and “mediated communication” can be used interchangeably. 2. By telling us what to think about, the news media also are telling us what to think. 3. The effects of TV are small and do not make a significant difference in the way people think, feel, and interact. 4. There is no such thing as “value-free” communication. 5. The role of violence between daytime and primetime programming differ little.
For the current year, Winston Inc reported sales of $800,000 and an asset turnover of 2. The rate of return on average invested assets was 20%. The company's margin for the year was:
A) 10% B) 40% C) 25% D) 50%
Transshipment models cannot be formulated as linear programming models
a. True b. False
Job ________ has been defined as the feelings beliefs and attitudes that employees have regarding their jobs.
A. satisfaction B. EQ C. depth D. joy