The marketing and sales budget of Fisk Inc is estimated to be $500 million and its marketing administration cost is estimated to be $120 million. The acquisition cost per customer is $400 and it is 10 times more than the retention cost per customer
If 320,000 customers are retained, what is the total number of new customers acquired by Fisk Inc?
A) 145,000 customers
B) 350,000 customers
C) 918,000 customers
D) 642,000 customers
E) 786,500 customers
C
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If a follower is left alone by a boss or leader, this could be viewed by the follower as a(n) ______.
a. intangible exchange b. positive exchange c. lack of love d. lack of emotional intelligence
Successfully determining and providing for the key drivers comes about through ______.
a. pure luck, for the most part b. extensive research on customer complaints c. extensive planning based on guest feedback d. organizational information systems
Consider the following information: direct materials used totaled $134,400; direct labor amounted to $396,800; overhead was computed to be $789,600; Work in Process Inventory on January 1, 2010, was $378,200; and Work in Process Inventory on December 31, 2010, was $385,200 . What was the cost of goods manufactured?
a. $1,313,800 b. $1,320,800 c. $1,327,800 d. $2,084,200
Derrick is focused on helping his followers while using his values system and “heart.” Even in tough times he does not compromise his values. Derrick is applying ______.
A. authentic leader behaviors consistent with the theoretical model B. authentic leader behaviors consistent with the practical approach C. transformational leader behaviors consistent with Bass’s model D. transactional leader behaviors consistent with Burns’s model