"Pull" is an upward message from the consumer, stimulated by a number of tactics creating interest or demand from the consumer. The "pull" tactic is less direct in that you have to provide for ways for recipients to reach you and encourage that tug

Indicate whether the statement is true or false


True .

Communication & Mass Media

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Your presentation should be the center of an audience's attention. If something in your appearance could distract listeners, fix it

Indicate whether the statement is true or false

Communication & Mass Media

Musical clips from CDs and iTunes, recorded clips from conversations, and interviews are examples of _____.

a. visual aids b. audio aids c. ergonomic aids d. ergogenic aids

Communication & Mass Media

Speeches that deal with abstract topics such as beliefs, theories, ideas, and principles are speeches about __________.

A. processes B. objects C. concepts D. events

Communication & Mass Media

During the anti­government demonstrations in Egypt’s Tahrir Square in 2011:

a. The government expanded Internet access. b. Government officials encouraged social media, such as Twitter and Facebook. c. The government does not control Internet providers. d. The government shut down Internet access nationwide.

Communication & Mass Media