What are the major difficulties that organizations are likely to face while attempting to communicate with customers?
What will be an ideal response?
Four major difficulties can compromise an organization's attempt to communicate with customers in any location:
1. The message may not get through to the intended recipient. This problem may be the result of an advertiser's lack of knowledge about appropriate media for reaching certain types of audiences. For example, the effectiveness of television as a medium for reaching mass audiences will vary proportionately with the extent to which television viewing occurs within a country.
2. The message may reach the target audience but may not be understood or may even be misunderstood. This can be the result of an inadequate understanding of the target audience's level of sophistication or improper encoding.
3. The message may reach the target audience and may be understood but still may not induce the recipient to take the action desired by the sender. This could result from a lack of cultural knowledge about a target audience.
4. The effectiveness of the message can be impaired by noise. Noise in this case is an external influence such as competitive advertising, other sales personnel, and confusion at the receiving end, which can detract from the ultimate effectiveness of the communication.
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Roberts Enterprises has budgeted sales in units for the next five months as follows: June4,500units??July7,100unitsAugust5,300unitsSeptember6,700unitsOctober3,700units?Past experience has shown that the ending inventory for each month must be equal to 10% of the next month's sales in units. The inventory on May 31 contained 410 units. The company needs to prepare a production budget for the second quarter of the year.?The desired ending inventory for August is:
A. 370 units B. 710 units C. 670 units D. 530 units
In point method of evaluation, compensable factors do not communicate what is valued.
Answer the following statement true (T) or false (F)
A company normally sells a product for $25 per unit. Variable per unit costs for this product are: $3 direct materials, $5 direct labor, and $2 variable overhead. The company is currently operating at 100% of capacity producing 30,000 units per year. Total fixed costs are $75,000 per year. The company should accept a special order for 1,000 units which would be sold for $13 per unit because the special order price exceeds variable costs.
Answer the following statement true (T) or false (F)
Jasmyn purchased a used dryer from her next-door neighbor, a landscaper. When she took it home and plugged it in, the dryer burst into flames. The seller in this case is in breach of the implied warranty of merchantability
Indicate whether the statement is true or false