Instacart is a service similar to Uber in that it uses an app and promotes the sharing economy concept. Consumers can use the app to contact independent contractors, who will travel to grocery stores and pick up groceries. They will then travel to the consumers' homes to deliver the groceries. Groceries are often marked up to account for the delivery, and customers often pay the drivers tips. However, they receive the benefit of not having to worry about grocery shopping. This service capitalizes on which variable of the e-marketing mix?
A. Product
B. Digital media
C. Promotion
D. Distribution
E. Pricing
Answer: D
You might also like to view...
Tom chose to implement the new company strategy first before any other Vice Presidents had the chance. He felt it was important his department take the aggressive step, so it would reflect well on him for any future promotion opportunity. What conflict style is Tom exhibiting?
A. avoiding B. accommodating C. compromising D. competing
What is the name of the program established by Michael Josephson for his institute in 1987?
a. Character Counts b. Social Emotional Growth c. Creating a Shared Vision d. Uncovering the Leader in You
Assume that an assembly line has three tasks that must be completed (in order, A, B, and C). The tasks have processing times of 9, 9, and 11 minutes per unit, respectively. If the assembly operates for 400 minutes per day with a desired output of 70 units per day, what is minimum number of workstations?
a. 4 b. 6 c. 8 d. Cannot be determined from the information given
Bankruptcies are on the increase
Indicate whether the statement is true or false