Identify and describe the rungs on the customer loyalty ladder in ascending order
What will be an ideal response?
1. Satisfaction — Sticks with your organization as long as expectations are met.
2. Repeat purchase — Returns to your company to buy again.
3. Word of mouth/buzz — Puts his or her reputation on the line to tell others about you.
4. Evangelism — Convinces others to purchase/join.
5. Ownership — Feels responsible for the continued success of your organization.
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Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:
A) infrared rays. B) magnetic rays. C) hot spots. D) laptop warriors. E) modem.
Which types of inventories does a manufacturing business report on the balance sheet?
A) Finished goods inventory and work in process inventory B) Direct materials inventory and work in process inventory C) Direct materials inventory, work in process inventory, and finished goods inventory D) Direct materials inventory and finished goods inventory
A marketing strategy
A. includes the marketing mix, but does not specify customers. B. is a market-oriented, whole-company plan. C. specifies a target market and a related marketing mix. D. provides a focused but narrow picture of what a firm will do in some market. E. includes two interrelated parts: product mix and product development.
The probability of committing a Type I error when the null hypothesis is true as an equality is
A. the confidence level. B. ?. C. greater than 1. D. the level of significance.