What are the four steps in the traditional four-step model of public relations?

What will be an ideal response?


Research, planning, communication, and evaluation.

Communication & Mass Media

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Webcasts allow events or news releases to be broadcast in real-time over the Internet

Indicate whether the statement is true or false.

Communication & Mass Media

The Internet’s infrastructure was designed with what feature in mind?

A. being an open platform that was accessible to anyone B. giving users control over how they experience it C. being a global system of communication D. all of these

Communication & Mass Media

The new digital infrastructure has rewritten the playbook for all media, including radio

a. TRUE b. FALSE

Communication & Mass Media

Which culture highly values modesty, concern for the relationship and the quality of life, and tenderness?

A) masculine culture B) feminine culture C) high-power-distance culture D) individualized culture

Communication & Mass Media