Marketers need to think about the product offer as more than just its physical characteristics or its basic service function. Which of the following components include associated services such as warranties, financing, support, and after-sale service?

A. augmented product
B. core customer value
C. modified product
D. actual product
E. core product


Answer: A

Business

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a. continued liberalization of trade and investment. b. increased protectionism. c. higher tariffs. d. more expensive financing.

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Indicate whether the statement is true or false

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Eisentrout Corporation has two production departments, Machining and Customizing. The company uses a job-order costing system and computes a predetermined overhead rate in each production department. The Machining Department's predetermined overhead rate is based on machine-hours and the Customizing Department's predetermined overhead rate is based on direct labor-hours. At the beginning of the current year, the company had made the following estimates: MachiningCustomizingMachine-hours 16,000 11,000Direct labor-hours 2,000 6,000Total fixed manufacturing overhead cost$104,000$56,400Variable manufacturing overhead per machine-hour$2.10  Variable manufacturing overhead per direct labor-hour  $3.30During the current month the company started and finished Job T272. The following data

were recorded for this job:Job T272:MachiningCustomizingMachine-hours 60 30Direct labor-hours 10 60The amount of overhead applied in the Machining Department to Job T272 is closest to: (Round your intermediate calculations to 2 decimal places.) A. $516.00 B. $137,600.00 C. $126.00 D. $564.00

Business