Why is attracting new customers so important to a company's sales and profits?

What will be an ideal response?


New customers are needed to replace the profits from customers who defect to competing products or who leave the market; attracting new customers is especially important for companies with low customer satisfaction scores.

Business

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The direct write-off method has one advantage?it is very simple to apply

a. True b. False Indicate whether the statement is true or false

Business

Unless an assignment agreement clearly indicates a contrary intent, courts today tend to interpret assignments as including a delegation of the assignor's duties. A promise on the part of the assignee to perform these duties:

A. depends on the policy followed by the public. B. is not enforceable by the assignor. C. is not implied. D. is enforceable by either the promisor or the assignor.

Business

The following information relates to the defined benefit pension plan of the Steamer Company for the year ending December 31 . 2014: Projected benefit obligation, January 1 .............. $4,600,000 Projected benefit obligation, December 31 ............ 4,729,000 Fair value of plan assets, January 1 ................. 5,035,000 Fair value of plan assets, December 31 ............... 5,565,000

Expected return on plan assets ....................... 450,000 Amortization of deferred gain ........................ 32,500 Employer contributions ............................... 425,000 Benefits paid to retirees ............................ 390,000 Settlement rate ...................................... 10% The net periodic pension cost reported in the income statement for 2014 would be a. $11,500. b. $24,000. c. $36,500. d. $59,000.

Business

Following the U.S. Supreme Court decision in State Oil Company v. Khan, the following actions

by a distributor imposed on the retail sellers of its products will be evaluated under the rule of reason: A) Price floors. B) Price ceilings. C) Both price ceilings and price floors. D) Neither price ceilings nor price floors.

Business