Explain why and how a company would adopt a consumer orientation
What will be an ideal response?
A company might adopt a consumer orientation to better identify and satisfy the needs and wants of customers. In the competitive marketplace of today, a company has to go beyond the selling and production orientations and consider the customer's desires. Following a consumer orientation, marketers would conduct research to understand the needs of different customers, tailor products to the needs of these various groups, and design marketing messages to speak to the needs of those customers.
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In evaluating cost of evidence, which of the following evidence qualities of the audit usually has the lowest cost?
a. High quality. b. Medium quality. c. Low quality. d. All cost the same.
The advantages of using mall intercept interviews to collect research data include good control of the environment and good response rates
Indicate whether the statement is true or false
International management must consider three general areas in strategy implementation. First, the multinational corporation must:
A. decide where to locate operations. B. develop alliances with the most attractive local partner. C. implement functional strategies in areas such as marketing. D. carry out entry and ownership strategies.
Baker, a minor, entered into a 3-year contract with Adidas to wear its footwear for $20,000 in the first year of the contract and $25,000/year for each of the final 2 years. The agreement provided that any claim of Baker's arising out of the agreement, would be governed by the law of the Netherlands and settled by Amsterdam courts. On April 10, 2004, Baker turned 18 . On April 19, 2004, Adidas
sent another payment to Baker for $12,500, and in May, the company flew Baker to Portland to try a redesigned shoe. In Oct. 2004, Adidas International wired $12,500 to Baker, thus completing its contractual obligation to pay Baker a $25,000 endorsement fee for 2004 . Baker ended her athletic career because of a foot injury at about the same time Adidas completed its payment obligation. She then brought suit against Adidas in NC state court, alleging the shoes caused the injuries that ended her career. Adidas claims she must sue in the Netherlands under the contract. a. She need not sue in the Netherlands, because she entered into the contract when she was a minor and can disaffirm it. b. Since minors can disaffirm parts of the contract and affirm parts of the contract, she can disaffirm the forum selection clause and sue in North Carolina. c. She cannot disaffirm the contract, in whole or in part, because she ratified it by accepting the payments after she turned 18. d. She can disaffirm because a contract for the endorsement of goods is governed by the UCC.