Demographic and psychographic analyses are all that's needed to analyze audience needs
Indicate whether the statement is true or false
False
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Electronic sell-through is
A. the buying of digital download movies. B. the simultaneous release of a movie in theaters, video on demand, and online. C. the decreased value of a company's stock. D. a Web-only television show.
A(n) ________ decision is one that all members agree is the best one they can make that is acceptable to all.
Fill in the blank(s) with the appropriate word(s).
Responses, such as "Tell me more," "Really?" and "Go on," that a listener makes to the speaker's thoughts and feelings are called ____________________
Fill in the blank(s) with correct word
All of the following are true regarding the transactional model of communication EXCEPT
a. encoding is the mental process of interpreting the message. b. the sender is the person who conveys her/his thoughts, feelings, and ideas to others. c. the channel is the pathway used to convey the message between the sender and receiver. d. noise is any force that can interfere with the communication process. e. contexts affect interpersonal communication and perceptions of communication competence.