A speaker says, "It is easy to quit smoking. I have done so a thousand times." This is an example of what the text calls ________ humor.
A. low-key
B. indirect
C. perceptive
D. slapstick
Answer: A
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News conferences should be called:
a. to get a news medium's attention to the organization b. to announce promotions c. to give awards or commendations d. only to allow access to a celebrity or expert on a tight schedule or in times of controversy to offer face-to-face access to a spokesperson.
Discuss how relationships change as interview situations vary and change.
What will be an ideal response?
Which of the following PR activities is attributed to John Muir?
a. implementing publicity stunts to accomplish political goals b. using communication tools to advocate environmentalism c. travelling around the country to promote new products d. using the press to build support for charitable organizations
Which of the following statements about a professor is more descriptive than the others?
A. She wears glasses, has her hair in a ponytail, and speaks rapidly. B. She is boring and dull. C. She knows biology, but she sure is abusive toward her students. D. She cannot explain concepts, and her tests are unnecessarily tough.