Planning means that an organization develops objectives while in the process of taking action
Indicate whether the statement is true or false
FALSE
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Discuss the Digital Revolution.
What will be an ideal response?
A monopoly power is characterized by ________
A) a market share of below 20 percent B) an inability to control prices in the market C) an ability to exclude all competition from other sellers D) a presence of multiple substitute goods at competing prices
According to the text, what is the typical length of a business plan?
a. less than 5 pages b. 5 to 10 pages c. 20 to 40 pages d. over 40 pages
George decided to open a health club. His girlfriend Lydia, a marketing manager at a small company, tried to convince him to do some marketing research, but he said, "I know what I don't like about health clubs; that's all the information I need. Besides, I can't afford an expensive research project." He opened the club in a shopping center about 15 miles from his home. Six months later, his club had very few members and he was running out of cash. List some key types of primary and secondary data George could have collected before opening his club that might have helped him be more successful, keeping in mind his limited budget.
What will be an ideal response?