A ______ audience is one composed of persons of diverse ages with different characteristics, attitudes, values, and knowledge.
a. homogenous
b. heterogeneous
c. united
d. divided
b. heterogeneous
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Which of the following statements is true regarding the rugby approach to new product development?
A) The team handling new product development is closely controlled by the top management. B) The new product development process is a linear process where different stages take place sequentially. C) Different teams of experts handle the product development during different stages of the process. D) Members of the development team stay in close touch with external market conditions and continually learn from each other.
Under Section 404 of the Clean Water Act, ________.
A. there are primary drinking water standards, which provide minimum levels of quality for water to be used for human consumption B. there was a requirement for all ocean dumping of municipal sludge and industrial wastes to be terminated by the end of 1991 C. a permit system has been set up for regulating the dumping of all types of materials into ocean waters D. any dredging or filling activity in a wetland that is part of the navigable waters of the United States requires a permit before the activity can be commenced
Who are the major players in a company's microenvironment? Explain the role that each actor plays
What will be an ideal response?
Brand ________ refers to how highly consumers regard and respect the brand
A) esteem B) conformance C) differentiation D) relevance E) knowledge