Which of the following would a marketer use to track customers as they pass through the aisles of a retail outlet?
A) RFID technology
B) augmented reality technology
C) permission-based marketing
D) cookies
E) digital signage
A
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A broker need not disclose statutorily protected information if asked directly by the buyer
Indicate whether the statement is true or false
If two firms that were previously in competition with each other merge, the merger is called a:
a. vertical merger b. complete merger c. competition merger d. horizontal merger e. final merger
Which of the following is least likely to be performed efficiently using data analytics?
A. Identification of overvalued inventory items based on sales of those items. B. Identification of defective inventory items. C. Identification of purchases recorded more than once. D. Identification of slow-moving inventory items.
______ are more graphic, visually interesting ads that move across the web page. Sometimes people may find these ads distracting.
A. Banner ads B. Interstitials C. Microsites D. Search ads E. Sponsorship ads