What is the ideal structure of a lead?

A. a single-sentence paragraph of fewer than 20 words
B. a single-sentence paragraph of 25 to 35 words
C. a multi-sentence paragraph of 50 words or more
D. two or more paragraphs at 100 words total


B. a single-sentence paragraph of 25 to 35 words

Communication & Mass Media

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Relevant to refutation style, many cite what they call the first cardinal rule of politics:

a. make attacks hard and fast. b. don't make enemies you don't need to make. c. leave no opposition point unrefuted. d. when logic is in short supply, attack people.

Communication & Mass Media

The principle of primacy suggests that you discuss your most important or convincing point first in your speech

Indicate whether the statement is true or false

Communication & Mass Media

Which type of individual role does a person who tries to evoke sympathetic response from others play in the group?

a) Help seeke b) Self-confessor c) Recognition seeker d) Special-interest pleader

Communication & Mass Media

What was the centerpiece of the global “Like a Girl” campaign?

a. a YouTube video for girls on how to deal with puberty changes b. a documentary showing the harmful effects of bullying c. a short video showcasing achievements of young girls worldwide d. a series of tweets by celebrities Vanessa Hudgens and Bella Thorne

Communication & Mass Media