Juan Garcia plans the daily promotional releases about his company's products and services. He can be described as a(n) ________ planner
A) strategic
B) selective
C) tactical
D) niche
E) operational
C
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What is the relation between the customer retention (CR) and average customer life (N)?
A) CR=1/N B) CR=1+(1/N) C) CR=N/2 D) CR=(N-1)/2 E) CR= 1-(1/N)
In which of the following circumstances is an organization likely to engage in full partnerships with key consumers?
A) when the market has few customers and high margins B) when the market has a huge number of customers C) when the firm has a frequency marketing program D) when the firm has a large number of low-margin customers E) when the firm has few marketing resources at its disposal
Unqualified indorsements are considered negotiable instruments
Indicate whether the statement is true or false
Office supplies are an example of ______.
a. leveraged purchases b. noncritical purchases c. strategic purchases d. bottleneck purchases