Describe some important characteristics that main ideas should have in order to be successful.

What will be an ideal response?


- Simplicity: main ideas should be stated succinctly in a single short sentence.
- Discreteness: each main idea should be separate from others and should not overlap with other ideas.
- Parallel structure: main ideas should be stated in similar fashion and have the same grammatical structure where possible. This makes the pattern easy for listeners to follow.
- Balance: when considered together, the main ideas should not be loaded toward one particular aspect of the subject but should add up to a balanced perspective.
- Coherence: each separate idea should have a clear relationship with the other ideas and listeners should understand why they are included in the same speech.
- Completeness: all of the main ideas taken together should create a complete picture of the subject. Nothing essential should be omitted.

Communication & Mass Media

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