Joanne is a marketing manager at Calin Corp., a ready-to-eat food products manufacturer. During her interaction with the firm's regular customers, she came to know that they like Calin Corp.'s single serving size meals. When she probed why they liked the single serving size packs, they replied the packs come in separate boiling bags. They are of ideal quantity leaving no room for waste. In this case, Joanne is involved in:

Which of the following statements is true of the purpose section of a proposal?

A. Problem and purpose are often used as interchangeable terms in reports. B. The purpose is included only in the last section of a proposal. C. A proposal should always include the purpose and the scope under the same heading. D. The purpose section avoids including objectives of a measurable nature.

______ is the idea that we are restricted by a variety of constraints when it comes to making decisions.

A. Essential rationality B. Bounded rationality C. Complete rationality D. Instrumental rationality

An advantage of secondary data over primary data is that secondary data are easier and cheaper to develop

Indicate whether the statement is true or false

Which of the following is true of concentrated marketing strategies?

A. They usually involve only a single segment. B. They are used to promote multiple products in varied markets. C. They are synonymous with undifferentiated marketing strategies. D. They attempt to catch a minority share in the market. E. They are used as a precursor to undifferentiated marketing.