Which phase of appreciative inquiry “creates a clear results-oriented vision in relation to discovered potential and in relation to questions of higher purpose?”

a. Discovery
b. Dream
c. Design
d. Destiny


b. Dream

Business

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A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following?

A) The soap is one-quarter cleansing cream. B) Dove products include bar soaps and shampoos. C) Dove soap helps users have softer skin. D) The soap brand has global presence. E) The brand has recently launched soap for men.

Business

While researching a proposal you find a case study demonstrating that your supposedly cost-cutting measure might actually be more expensive in the long run

If you fail to address this information in your report, you are committing an ethical error of omission. Indicate whether the statement is true or false.

Business

The firm's _______ defines what knowledge and know-how resources the firm requires, how it will attain them, and how they will translate into market advantages for the firm

a. technology strategy b. market strategy c. learning strategy d. project strategy

Business

Alleghany Community College operates four departments. The square footage used by each department is shown below. DepartmentSquareFootageAccounting 3,000 Marketing 4,000 Technology 6,000 Sciences 3,000 Total 16,000  Alleghany's annual building rental cost is $320,000. What amount of rent expense should be allocated to the Technology Department?

A. $120,000 B. $60,000 C. $80,000 D. $192,000

Business