Lester learns that his audience is predominantly young and female, and he decides to adapt his speech accordingly in order to better connect with them. Lester likely reached this conclusion by using __________.

A. demographic analysis
B. biographical analysis
C. psychological analysis
D. attitudinal analysis


Answer: A

Communication & Mass Media

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Media literacy involves all of the following EXCEPT

A) not confusing messages and messengers. B) understanding the limitations and possibilities of various media platforms. C) having a clear framework for the history and traditions of media. D) appropriately balancing the costs and benefits of various media messages.

Communication & Mass Media

Martina knows that her classmates are basically kind. She knows they also will have to stand at

the front of the room to deliver their object speech. What is this part of understanding speech anxiety called? A) remembering you are not alone B) focusing on the topic C) controlling excess tension D) developing a positive attitude

Communication & Mass Media

Curtis, a newcomer to the team, hails from Samoa. He is different from the rest of the group, especially in his dietary habits. His teammates find his behavior extremely odd and are tempted to comment on how he eats meals with his hands

In this scenario, how should Curtis's teammates react? a) Withhold, delay, and temper their judgmental comments b) Voice their opinion only when Curtis is not present. c) Bring Curtis's odd behavior to the notice of the manager. d) Voice their opinions to Curtis.

Communication & Mass Media

The conclusion of Martin Luther King's "I Have a Dream" is a good example of a crescendo ending.

Answer the following statement true (T) or false (F)

Communication & Mass Media