According to corporate executive Matthew Gonring, a successful strategy for developing a successful IMC campaign is ________
A) the creation of shared performance measures
B) the use of mass marketing techniques
C) the development of a global communications strategy
D) the use of broad evaluative measures that cover all audiences
E) exercising regularly and drinking three glasses of milk daily
Answer: A
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The most important factor that contributes to an effective speech presentation is
A) organizing the content of the speech. B) delivery. C) analyzing the audience. D) researching the topic. E) selecting an appropriate topic.
What is the proper ordering of the stages by which we come to make sense of the various
stimuli around us? A) selecting, interpreting, organizing B) organizing, selecting, interpreting C) organizing, interpreting, selecting D) selecting, organizing, interpreting
In mixing for film, the "unisound" approach:
a. places dialogue, music, and sound effects toward the center of the stereo field. b. compresses the overall sound and rolls off the bass at 50 Hz and the treble at 10,000 Hz. c. cuts all sound below 100 or 200 Hz and above 5,000 or 6,000 Hz. d. boosts dialogue, music, and sound effects in the presence range to ensure that their clarity is uniform .
Identify the two locations from which dialectical tensions result. Provide an example of each.
What will be an ideal response?