The programming innovator who created the all-news radio format was

A) Edward R. Murrow.
B) Gordon McLendon.
C) Garrison Keillor.
D) Walter Cronkite.


Answer: B

Communication & Mass Media

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Discuss and explain the differences between stage dialogue and screen dialogue

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Accuracy is the most important aspect of your job, regardless of if you are publishing a newspaper, broadcasting a news report, issuing a press release, or sending out an advertisement. 2. The goal of good media writers is strictly to provide entertainment. 3. The more mistakes we make in journalism, the harder it is to maintain trust with our audiences. 4. In the past, gatekeeping allowed media officials to determine what people would and would not see. 5. Just because a quick Google search reveals dozens of stories on a given topic, it doesn’t always follow that the information is true.

Communication & Mass Media

During which of the motivated sequence steps is the speaker convincing audience members that what he is persuading them to do will meet a need?

a. attention b. need c. satisfaction d. action

Communication & Mass Media

Direct broadcast satellite (DBS) operators DirecTV and the Dish Network emerged as alternative television delivery systems that transmitted satellite signals directly to the home for a monthly fee

a. True b. False

Communication & Mass Media