Which one of the following represents opinion pollster Elmo Roper's hypothesis that ideas in public information campaigns penetrate publics slowly through a process similar to osmosis?
A. Semantics of language D. Spread of an Internet virus
B. Concentric-circle theory E. Congruent communication process
C. One-way sender/receiver model
B
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When a fiscal year that starts and ends at the time the stock of merchandise is normally at its lowest level is selected, it is known as a(n)
a. natural business year. b. calendar year. c. base year. d. accounting cycle.
A casual examination of which of the following secondary sources of information shows that companies disclose a good deal of information about their new products, areas of emphasis, job qualifications and standards, new plant or facility locations,
and other information? A) annual reports B) patent and trademark filings C) general business and trade publications D) help-wanted ads
A properly designed internal control system:
A. Is not necessary if the company uses a computerized system. B. Lowers the company's risk of loss. C. Requires the use of non-computerized systems. D. Eliminates the need for an audit. E. Insures profitable operations.
Warranties that offer explicit product performance promises related to components of the product are known as ________ warranties.
A. unlimited B. inclusive C. basic D. specific E. additional