Moen, a maker of plumbing fixtures, employs a major accounts sales force and gives special attention and support to the firm's largest accounts, such as Home Depot and Lowe's.
Answer the following statement true (T) or false (F)
True
Very large customers often require special sales efforts, and relationships with them are treated differently. A major accounts sales force sells directly to large accounts.
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______ management involves the interaction of culturally different people in the context of organizations.
A. Transitional B. Contextual C. Free market D. Cross-cultural
Because services like cruises and car rentals are perishable, many marketers use
A. machines to replace people for standard transactions. B. training to standardize delivery. C. service quality to extend the life of the product. D. pricing strategies to match supply with demand. E. incentives to encourage staff to deliver according to standards.
Conflicts arise in the mutual funds industry because ________ cannot effectively monitor ________
A) investment advisers; directors B) directors; shareholders C) shareholders; investment advisers D) investment advisers; stocks that will outperform the overall market
Refer to Table 3.1 above. How much will you have if you deposit $1,000 each year for the next 5 years in an account paying 7%?
A) $1,403 B) $713 C) $5,751 D) $4,100