Name the four media types in the PESO model.
What will be an ideal response?
PESO represents Paid Media, Earned Media, Shared Media, Owned Media.
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Under Armour’s use of a “take no prisoners” approach in its campaign to women is an example of which one of these?
a. tactic b. objective c. strategy d. goal
When a speaker discusses matters that affect the audience and also affect others in the community, that speaker is participating in a(n) __________.
A. extemporaneous speech B. public forum C. rhetorical situation D. frame of reference
_________ types of websites advocate a group's point of view
Fill in the blank(s) with the appropriate word(s).
Product insertions in movies represent a type of _______________
a. utilitarianism b. subliminal advertising c. industry self-regulation d. human research