Compare and contrast the use of negative and positive appeals in advertising messages
What will be an ideal response?
Transformational appeals often attempt to stir up emotions that will motivate purchase. Negative appeals such as fear, guilt, and shame may get people to do things or stop doing things. Positive emotional appeals include humor, love, pride, and joy. Motivational or "borrowed interest" devices—such as the presence of cute babies, frisky puppies, popular music, or provocative sex appeals—are employed to attract attention and raise involvement with an ad. However, attention-getting tactics may detract from comprehension, wear out their welcome fast, and overshadow the product.
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Which conflict-handling style is preferred among group members because it produces higher quality outcomes and supports group member satisfaction?
a. avoiding b. compromising c. obliging d. integrating
An entity that reports a discontinued operation or an extraordinary item shall present basic and diluted earnings per share amounts for those line items
a. either on the face of the income statement or in the notes to the financial statements. b. only in the notes to the financial statements. c. only on the face of the income statement. d. only if management chooses to do so as these amounts are not required to be disclosed either in the financial statements or the notes thereto.
The Wright Bros. Collection is a catalog retailer that sells clothing and collectibles to aviation enthusiasts. Its ________ might be men and women between the ages of 25 and 55 who are risk takers
They belong to organizations such as the American Legion, the VFW, and the National Rifle Association of America. They are either pilots themselves or have close ties to a pilot. They prefer camping to taking a luxury cruise. Annually, they spend $900 on items purchased from nonstore retailers. A) value analysis B) customer potential assessment C) segment profile D) internal market audit E) brand personality
Both ____ were lying on my desk
A) reports B) of the reports